Be ready to audition for International Arts Talent showcase

Talent competitions are nothing new. They have existed for hundreds of years, and in most cases, proved successful. But often times, these competitions are based on momentary thrills, with no long-term strategy in place to ensure continued success in the marketplace.


This is what sets The International ARTS Talent Showcase (IATS) apart from other contests. It’s not a competition but rather a platform allowing local artists international opportunities – its primary focus is on arts education.
IATS is the South African leg of the Applause Rising Talent Showcase (ARTS), held annually in Orlando, Florida. It is run by Elsubie Verlinden, Founder of Just You Model and Artist Management.
In her capacity as Regional Director for ARTS in Africa, she has provided countless young South Africans exposure to top educational outlets in the USA.


Each year she travels from city to city throughout South Africa to scout the best talent the country has to offer to attend the International ARTS Talent Showcase, where South African models, actors, singers and dancers get to audition in front of International Talent Scout and Director of the ARTS, Kim Meyers.
Meyers selects those who show great potential in their fields to attend the ARTS Convention in Florida, which is attended by managers, producers, casting agents from Asia, Europe and America.


South Africa has had endless success at The ARTS Convention. Verlinden has managed to secure modelling contracts, 42 scholarships from The New York Academy with scholarships to the value of $570 000, auditions for Disney and Nickelodeon in Los Angeles. Her models have been booked for New York Fashion week and LA Fashion Week, collaborated with Jessie J in her latest music video and a featured performance with Taylor Swift in her video Bad Blood.
The eMalahleni auditions for next year’s showcase takes place on March 5 at Laerskool Panorama.

Registration is from 08:00. To enter contact Director of Admissions, Elouise Janse van Rensburg on 011 039 2481 or email For more information, interviews and images, contact Genevieve Vieira on 082 811 1360 or email

Trevor Aingworth

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