COCA-COLA CRAVEN WEEK – platform for identifying South Africa’s future heroes

MIDDELBURG, SOUTH AFRICA - JULY 15: Curwin Bosch runs in for his try during day 2 of the Coca-Cola Craven Week U/18 at HTS Middelburg between Blue Bulls (blue) and EP (black/red) on July 15, 2014 in Middelburg, South Africa. (Photo by Duif du Toit/Gallo Images)

The Coca-Cola Craven Week is where South Africa’s heroes are made. The premier youth rugby tournament, which sees the u.18 provincial rugby teams battle it out in an action-packed week, has seen over 260 Springbok players come through its ranks. This year, the tournament returns to Johannesburg for the first time in 11 years and will take place at St Stithians College from July 17 – 22.

MIDDELBURG, SOUTH AFRICA – JULY 15: Curwin Bosch runs in for his try during day 2 of the Coca-Cola Craven Week U/18 at HTS Middelburg between Blue Bulls (blue) and EP (black/red) on July 15, 2014 in Middelburg, South Africa. (Photo by Duif du Toit/Gallo Images)

Coca-Cola Craven week is synonymous with showcasing the best of South African up-and-coming youth rugby talent, and is the platform for both national and provincial scouts to identify South Africa’s future rugby heroes. In 2014, Coca-Cola took it one step further by introducing the Coca-Cola Hero of the Day campaign, a daily award that recognizes and rewards standout players who embody the qualities of a hero. To date, 15 players, including members of the 2017 Baby Boks team Curwin Bosch, Wandisile Simelane and Embrose Papier, have received this accolade.

MIDDELBURG, SOUTH AFRICA – JULY 19: Embrose Papier runs in for his try during day 5 of the Coca-Cola Craven Week U/18 at HTS Middelburg between Blue Bulls (blue) and KZN (black/white) on July 19, 2014 in Middelburg, South Africa. (Photo by Duif du Toit/Gallo Images)

Sharks flyhalf, Curwin Bosch, was discovered by a Coca-Cola appointed panel of experts and named the Coca-Cola Hero of the Day on Day 3 of the 2014 Coca-Cola Craven Week. After a brilliant heroic display at the tournament, Bosch was selected to play for the SA Schools team for the u18 International Series against France, Wales and England, where he helped his team win two of three matches.

Bosch has since represented South Africa at the Junior Commonwealth Games for the Rugby Seven’s team that won gold, and played for the Junior Springbok side in 2016 and 2017 for the World Rugby u.20 Championships. Bosch took his career to the next level when he made his Super Rugby debut for the Sharks, where he produced match winning performances for his team.

Fetsi Mbele, Coca-Cola South Africa’s Senior Communications Manager: Assets and Brand Experience commented,

“Having been the proud sponsors of the Coca-Cola Youth Weeks for 32 years, we have witnessed some of the best talent come through its ranks. It was great to see some of our past Hero of the Day winners represent our country at the recently concluded World Rugby u.20 Championship in Georgia. Coca-Cola Craven Week has the potential to jumpstart a future in rugby for all its participants and I have no doubt that the next generation of players will be uncovered at this year’s tournament.”

Be part of the conversation on Twitter – follow @CocaCola_ZA or search #WhereHeroesAreMade

  AUTHOR
Zita Goldswain
Assistant Editor

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